The Hive buzzes into the DVD market with Abbey Home Media!
4 July 2013
Space Enterprises, licensing agent for the outstanding children’s animated TV series, The Hive, has brokered a deal on behalf of Hive Enterprises Ltd that gives award winning distributor and producer Abbey Home Media exclusive home entertainment rights to the programme in the UK and Eire.
The Hive is produced by Monumental Productions, Lupus Films and DQ Entertainment and follows the adventures of Buzzbee, Rubee and the rest of the Bee family, who live together in Honeybee Hive. Themes such as the importance of family, working together to solve problems, being part of a diverse community, and caring for the environment are at the heart of the show.
The Hive is a huge global TV hit – ITV and Disney Jr broadcast the show in the UK and it can be seen on ABC2 in Australia, where it is consistently one of the highest rating kids shows. In addition, The Walt Disney Company EMEA broadcasts the show in over 150 other countries and is recording continuously strong viewing figures, whilst The Hive recently launched on Disney Jr in the US. The animation is also an internet sensation and has been viewed over 10 million times on YouTube.
Dan Harriss, Chief Operating Officer of Abbey Home Media, says, “Everyone at Abbey is delighted to have signed the agreement for home entertainment rights for The Hive. It is a wonderful series with fantastic animation and stories appealing to children of all ages. We have currently scheduled the first release to be available from October 2013.”
Abbey Home Media joins a host of other partners in what is an extremely strong licensing programme for the brand. These include Mookie Toys for Master Toy, EMI Publishing, Blues Clothing, Jupiter Toys, Ravensburger, Kurio, LeapFrog and Aykroyds TDP, with product available across the high street as well as via a dedicated ecommerce portal at www.thehiveshop.co.uk. A full range of licensed products will also be released throughout the year in Australia, including playsets, plush and a Master Toy line backed by full TV support.
“We have been looking for a strong partner to take on the home entertainment license for The Hive so it is fantastic to be linking up with one of the best in the business in the shape of Abbey Home Media,” says Space Director of Licensing Mark Hurry. “There is huge demand out there for anything linked to The Hive so product is set to perform very strongly at retail.”
