Horrid Henry Goes Digital on iTunes
15 March 2013
Novel’s mischievous hero now available via iTunes
First of three series of animation now available via the platform.
Novel Entertainment and its DVD partner Abbey Home Media is releasing the first of three series of Horrid Henry via the iTunes platform.
This will be the first downloadable version of the long running hit CITV show to be made available. The first of the releases contains 13 × 11-minute episodes, with the following three volumes due to be available over the coming months.
Horrid Henry already has a strong online presence through its official website horridhenry.me. Novel has now added a new subscriber portal within the site, where users gain a ‘Purple Pass’ - this membership allows them to access exclusive online Horrid Henry content.
The ‘Purple Pass’ provides members with monthly webisodes, audio stories and virtual videos, as well as activities, the chance to chat to Henry and a new online game every time.
“Horrid Henry is an established favourite with children who are growing up as digital natives, and providing the episodes via iTunes and offering the subscriber site is a key way of ensuring we continually engage with them and their parents, and provide innovative ways for audiences to access this timeless property,” said Mike Watts, CEO of Novel Entertainment.
Source Licensing.biz
About Novel Entertainment
Novel Entertainment was founded in 2001. The company specialises in the creation and development of successful children’s character brands across a wide array of media. Novel’s core programmes include Horrid Henry, Fimbles, The Roly Mo Show, Rockit’s Pocket and Ping & Pong. Since 2001 the company has produced over 650 programmes for television and radio, garnering multi BAFTA and RTS Award nominations, as well as a number of stage shows based on the company’s leading characters. The company’s brand experience extends into licensing and merchandising, computer games, interactive online content, music and films.
Novel Entertainment
About Horrid Henry
Horrid Henry is a major multi-media brand. The TV show rapidly became CITV’s most popular series and is now broadcast in 45 countries outside the UK and in 2011, Novel co-produced a live action feature film of Horrid Henry; the first ever British kids’ movie to be filmed in 3D. There is an active licensing and merchandising programme in place and the property has also successfully been adapted for online and for computer games. The live stage show, Horrid Henry - Live and Horrid, ran for 285 performances in London’s West End and across the UK and the fans’ website horridhenry.me has attracted more than 11 million hits since its launch in October 2009.
Horrid Henry is based on the characters created by Francesca Simon and illustrated by Tony Ross; the books are published by Orion Children’s Books. He has become a worldwide publishing phenomenon, available in 27 countries including the US, with sales exceeding 18 million books in the UK alone. Translated into 22 languages, Henry has assumed many different national identities including the gloriously named Pablo Diablo in Spain and Rico Le Peste in Italy.
