Abbey Home Media’s Baby Bright DVDs
launch in France with UFG.
14/10/05
Abbey Home Media’s has signed a DVD distribution deal in France with UFG, for it’s highly successful early years series, Baby Bright.
Baby Bright 1 and Baby Bright 2 were released in France on 6th October and were supported by a high profile PR and advertising campaign, including advertisements in French parenting press and websites. UFG have formed a partnership with ‘Hopital Necker Enfant Malades’, with 1 euro being donated to the hospital for each DVD sold. They have also worked with a leading French Paediatrician, Edwige Antier, who regularly appears on television, radio, and in the press, and she has approved all the content and written an explanatory guide that is included with the DVD.
Adélaïde TERME from UFG’s Marketing team, stated:
“We are very proud of this product and BEBE MALIN (Baby Bright) should find a very good place in the French Video market".
Baby Bright is a revolutionary new infant learning range developed in conjunction with Professor Annette Karmiloff-Smith, a leading child specialist and one of the world’s leading authorities in baby development. Strong on fun and entertainment, the range of books, audios and videos is full of attractive colours, exciting textures, touch, sensation and music designed to maximise babies’ attention span and develop their curiosity.
UFG was founded in 1993 by Olivier Philippon, former head of Fox Entertainment and its main activity is the creation and distribution of movies plus they have an extensive animation catalogue, with an overall turnover of 8 million euros in France.
ends
For further information, please contact:
Nardis Roscoe
Marketing Director
020 7563 3933 [email protected]
