Abbey Home Media’s SuperTed and Spot DVDs to feature in Daily Mail National Kids DVD promotion this autumn.
10/10/05
Following the success of a trial run in The Scottish Daily Mail, Abbey Home Media is working with The Communications Practice and The Daily Mail on a national kids DVD promotion this autumn.
With a circulation of over 2,384,943 The Daily Mail will be running a two-week children's free DVD campaign, starting on October 8th. The campaign will start with a DVD cover mounted to the Saturday issue and then each day following there will be a different DVD offer page, whereby readers take their coupon to their local WHSmiths store or chosen independents to collect their free DVD.
Abbey Home Media will have two titles running in the campaign - a 25 minute Spot DVD - Spot Looks at Colours and a 26 minute SuperTed DVD. The SuperTed DVD has been chosen for the second Saturday of the promotion and a clip from the show features in the 30-second TV advertisements that will support the campaign.
Posters featuring both SuperTed and Spot and all the other DVD sleeves will be displayed in 450 WH Smiths and 4000 independents from 7th October for two weeks.
The Communications Practice, specialists in Newspaper DVD promotions, put the campaign together.
Laura Barwick, Director of The Communications Practice stated:
“I am delighted to have provided the opportunity for Abbey Home Entertainment Media to be part of what promises to be a hugely successful high profile media promotion with The Daily Mail.”
Nardis Roscoe, Marketing Director at Abbey Home Media, stated:
“Abbey Home Media are delighted to be working with both The Daily Mail
and The Communications Practice on what promises to be a hugely
successful, high profile Children’s DVD campaign, featuring some of the very
best in children’s programming.”
ends
For further information, please contact:
Nardis Roscoe
Marketing Director
020 7563 3933 [email protected]
