Abbey Home Media joins forces with the Pre-school Learning Alliance on its Feeding Young Imaginations campaign.
15/07/2004
ABBEY HOME MEDIA GROUP, one of the UK’s leading creators of children’s programming for broadcast and publishing, is delighted to announce that they will be joining forces with the Pre-School Learning Alliance on the charity’s national campaign to promote healthy eating amongst the under fives. Wide Eye, and all of the animals from the Natterjack Forest from Abbey’s highly successful brand, will be featured in elements of the campaign, helping to illustrate the message that healthy eating can be fun!
Abbey has worked with the Pre-School Learning Alliance on a number of projects over the last six years. The educational charity, which represents and supports 15,000 pre-schools in England, launched Feeding Young Imaginations, part of its changing lives changing life campaign, at its annual national conference in London on 10th June. The Alliance is working in partnership with the British Nutrition Foundation to help parents and pre-schools with practical guidance on food and nutrition and to engage children in healthy lifestyles early in life.
Abbey Home Media’s Wide Eye, the captivating television series, broadcast on BBC2 and CBeebies, is set in the magical world of the Natterjack Forest, home to a delightful cast of unusual and memorable animal characters.
Wide Eye characters, Wide Eye, Little Hoot, Flea and all the other animals of the Natterjack forest will be used in the artwork for many of the campaign materials, bringing a fun side to the campaign, and helping pre-school children to relate to the messages of the campaign.
Abbey Home Media has helped to developed an A2 poster, featuring the animals from the Natterjack forest. The characters are enjoying a midnight feast and children are invited to lift a number of flaps to reveal a variety of foods, all watched over by the wise old guardian owl Wide Eye. This poster is to be distributed to around 15,000 parent and toddler groups, pre-schools and nurseries.
Anne Miles, Managing Director of Abbey Home Media said:
“Abbey are delighted to be involved in this pioneering and innovative campaign by the use of the Wide Eye characters to help get across these most important messages”.
Neil Leitch, Director of Communications at the Pre-school Learning Alliance, said:
“The focus of our Feeding Young Imaginations campaign is to provide practical resources to parents and pre-school and to find fun ways of engaging young children in healthy, balanced eating in the early years. We hope that children can associate with the recognised characters from the Natterjack Forest and use the poster in play to encourage interest in the food they eat”.
Notes to Editors
· Abbey Home Media Group plc is one of the UK’s leading independent producers and distributors of Children’s programming for the pre-school audience, operating in the same sector as HIT Entertainment, Chorion and Entertainment Rights.
· Abbey has an extensive rights portfolio of wholly owned and licensed properties including Wide Eye, MacDonald’s Farm, Bump The Elephant, Teddy Trucks, SuperTed (co-owned with S4C and Mike Young Productions). Abbey also have an extensive catalogue of over 100 audio/video and DVD titles including distribution rights to Wide Eye, MacDonald’s farm, Baby Bright, Fungus The Bogeyman, Mona The Vampire, Rupert, Babar, Postman Pat, Mr. Men, Sooty. A book publishing list of 40 titles including the internationally distributed Wide Eye and Mother Goose Multimedia Early Learning Programmes, Artyfacts Creative Learning books, Baby Bright and My First Rhymes series.
· The Pre-school Learning Alliance links 15,000 pre-schools and 500,000 young children and their families in England. Established in 1961 and registered as an educational charity, the Alliance is the national dimension of the pre-school movement. For information regarding the Pre-school Learning Alliance, visit our website: www.pre-school.org.uk.
· The British Nutrition Foundation is an independent scientific charity that promotes the nutritional well being of society through the impartial interpretation and dissemination of scientifically based nutritional knowledge and advice. It works in partnership with academic and research institutes, the food industry and government. Its activities are designed to influence all in the food chain, the professions, government and the media.
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For further information, please contact:
Nardis Roscoe
Marketing Director
020 7563 3933 [email protected]
