The Future is Bright with Abbey's latest range
03/03/2004
“The video's content is based on scientific research with babies…
it has been specially designed to take account of the learning needs of
babies up to the age of one." (Dr Jane Collins, The Times)
“Gemma is a very curious baby and Baby Bright really captivated her.
It seems as if the video makers research has paid off”
(Joanne, mother of 11-month-old Gemma, as interviewed in The Sun) )
OUR STORES are saturated with pre school audio and visual product; but “normal” television is not designed for infants - the images move too quickly and the sounds are too loud. But ‘Baby Bright’ has revolutionised the market. A totally unique learning programme produced in association with Professor Annette Karmiloff-Smith, one of the world’s leading authorities in baby and child development, it has been specifically designed for infants. Based on real scientific fact, it enables parents to both interact with their young children and to give them skills that are the basic foundations of future learning.)
Launched by Abbey Home Media as a video and audiocassette, 'Baby Bright' has been an enormous success, earning glowing press coverage and excellent sales. )
Now Abbey is delighted to announce the availability of several new products in this unique range. New for Spring 2004, ‘Baby Bright’ will be available for the very first time on DVD, CD and in four exciting book formats. Once again, a donation for each product sold will be made to Great Ormond Street Hospital’s children’s charity. So not only can ‘Baby Bright’ make a real difference to a child at this most crucial stage of their development, it can also raise much needed funds for a worthy cause.)
Following on from the first Baby Bright video (which will now also be released on DVD), Baby Bright 2, available on both video and DVD, once again encourages babies to anticipate what might come next, to notice repetitions and changes and to make connections. The programme is also designed to help your child actively learn about the behaviour of and the relationships between objects, parts and wholes, size, shapes and numbers. )
Whilst many DVDs and videos are seen as babysitters, Baby Bright actively encourages participation and interaction between parent and child. The sequences and routines have been designed by Professor Karmiloff-Smith to maximise a baby’s attention span and to develop their curiosity. “Many videos simply encourage passive viewing”, says the professor. “But ‘Baby Bright’ makes babies truly active participants. Not only is this video full of attractive colours, movements, sounds, objects and music, but the content has been devised to take account of the latest scientific research into what really stimulates babies and how they structure their own brain development.”)
Suitable for an age group of between three months and three years, the programme is complemented with music commissioned for young babies that will both stimulate and amuse and features animated characters that also appear in the Baby Bright books.
It is very important that the programme is used with an adult as a shared experience.)
Available now, the ‘Baby Bright’ 2 DVD will retail at £12.99 and the VHS at £9.99. The title carries an E certificate and has a running time of 40 minutes.)
Research has shown that music plays an extremely important part in the development of the unborn baby and during the first twelve months of its life. Babies are attracted by the use of noises, which they will recognise such as animal sounds and baby noises.)
‘Baby Bright 2’ audio CD and cassette is a further collection of original soothing and stimulating music written and arranged by songwriter/producer Mike Croft who has a wealth of experience of working with young children. There are dreamy lullabies and sounds evoking recognisable images of the sea, farmyard and playtime. With a running time of 32 minutes, the CD will retail at £5.99 and the cassette at £3.99.)
The ‘Baby Bright’ books stimulate the vital development of the senses with colours, formats, materials, texts and novelty items chosen specifically to maximise babies’ attention spans. Four stunning books – in innovative cloth and board formats – provide shared interactive play opportunities and a focus for the observation and recognition skills that are the basic foundations of future learning. The range is as follows:)
Baby’s First Book (ISBN: 1860228240; Format: Cloth Book; Size: 150mm x 150mm; Extent: 12pp; Price: £5.99) is a double-sided cloth concertina book. One side shows black-and-white images, the other features objects and colours that have been shown to stimulate a baby’s vision.
Baby Faces (ISBN: 1860228275; Format: Board Book; Size: 150mm x 150 mm; Extent: 16pp; Price: £4.99) is a board book with safe, metallic-look pages, stunning photographic images and visual games. A mirror is included for a game babies love – looking at their own reflection!)
Bedtime Star (ISBN: 1860228259; Format: Board Book; Size: 150mm x 150 mm; Extent: 10pp; Price: £4.99) is a rhyming bedtime board book with touch-and-feel textures and sound chip. Babies love repetition and being able to anticipate what comes next so they will benefit from hearing stories repeated nightly.)
Follow Me! (ISBN: 1860228267; Format: Board Book; Size: 210mm x 210 mm; Extent: 10pp; Price: £5.99) is a colourful chunky board book with a sound chip and indented finger trace lines. Babies are actively encouraged to follow Butterfly’s journey from page to page so they become active participants in the reading game.)
Also available:)
Baby Bright 1 Video/DVD (£12.99 (DVD), £9.99 (VHS); Cert: E; Running Time: 40 minutes). Live action shots will let your baby learn about objects, numbers, language and even physics.)
Baby Bright 1 Audio CD and Cassette (£5.99 (CD), £3.99 (Cassette); Running Time: 30 minutes). A first collection of soothing and stimulating tunes.)
Ian and Anne Miles, the co-founders of the Abbey Home Media Group, have spent 13 years working with television broadcasters to develop award-winning television programming. Recently re-established under these original owners, the company is recognised as one of the UK’s most vibrant forces in international children's programming.)
Abbey effectively created the pre-school video market and was also the first company to record character led stories in the UK. Over the last few years, its product ranges have grown to encompass not only audio and video, but also book and multi-media packages.)
Professor Annette Karmiloff-Smith has 25 years experience of research into various aspects of infant and child development, both normal development and that of children with genetic disorder, in particular with respect to language acquisition, drawing, writing, social cognition, face processing, number and problem solving, using both behavioural and brain imaging tasks. The Professor has been invited to give keynote addresses throughout the world on her work. She has acted as scientific consultant to the Salk Institute for Biological Studies, to the European Science Foundation, to the New York Academy of Sciences and to the British Museum (who made a video of her children’s problem solving research for the permanent exhibition on human development). Karmiloff-Smith has appeared in numerous radio and live television news and science programmes and is the author of seven books as well as a series of booklets for parents for Pampers on different aspects of foetal, infant and child development. One of her books, Everything Your Baby Would Ask If Only He Or She Could Speak, which she co-authored with her daughter, Kyra Karmiloff, was Number Two on the American List of Best Parenting Books.
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For further information, please contact:
Nardis Roscoe
Marketing Director
020 7563 3933 [email protected]
