ABBEY SIGNS BABY BRIGHT DEAL FOR NETHERLANDS AND BELGIUM
02/09/2004
Abbey Home Media announces a multi year distribution deal for Baby Bright Audio, DVD and Book titles with B-Motion, for the Netherlands and Belgian markets.
Headquartered in Amsterdam B-motion specialises in the marketing, sales and distribution of Special Interest programs and concepts across various media. B-motion has selected the young parents and pre-school segment as one of its key strategic growth areas for the next 5 years.
Baby Bright is a revolutionary new infant learning range developed in conjunction with Professor Annette Karmiloff-Smith, a leading child specialist and one of the world’s leading authorities in baby development. Strong on fun and entertainment, the range of books, audios and videos is full of attractive colours, exciting textures, touch, sensation and music designed to maximise babies’ attention span and develop their curiosity.
Abbey’s Managing Director James Harding commented:
“ We are very pleased to see this further international expansion of the successful Baby Bright franchise in Holland and Belgium via our partnership with B-Motion. Taken together with recent deals for Baby Bright in France, Israel, the Far East and Australia it shows that the unique combination of science and entertainment within the Baby Bright programme has strong appeal to parents of babies worldwide”.
B-motion’s Managing Director, Robert Vugts, stated:
'We are very pleased to partner with Abbey Home Media to introduce the Baby Bright concept and brand in The Netherlands and Belgium. We were impressed by the quality of the Baby Bright DVD's, CD's and books and feel confident these will be embraced by new parents to offer their babies a stimulating learning environment. We believe a key success factor will be the fact that, unlike many other baby concepts, Baby Bright has a solid scientific basis.'
EDITOR’S NOTES
Abbey Home Media Group plc is one of the UK leading independent producers and distributors of Children’s programming for the pre-school audience, operating in the same sector as HIT Entertainment, Chorion and Entertainment Rights.
Located in central London, Abbey has an extensive rights portfolio of wholly owned and licensed properties focussed in three key trading areas:
Broadcast: TV series including Wide Eye, MacDonald’s Farm, Bump The Elephant, Teddy Trucks, SuperTed).
Audio / Video / DVD: An extensive catalogue of over 100 titles including distribution rights to Wide Eye, MacDonald’s farm, Baby Bright, Fungus The Bogeyman, Mona The Vampire, Rupert, Babar, Postman Pat, Mr. Men, Sooty.
Publishing: A book publishing list of 40 titles including the internationally distributed Wide Eye and Mother Goose Multimedia Early Learning Programmes, Artyfacts Creative Learning books, Baby Bright and My First Rhymes series.
FURTHER INFORMATION
For further information, please contact:
Nardis Roscoe at Abbey Home Media
Tel: +44 (0)20 7563 3933 Fax: +44 (0)20 7 563 3911
e-mail: [email protected]
ends
For further information, please contact:
Nardis Roscoe
Marketing Director
020 7563 3933 [email protected]
