'Baby Bright' is produced by leading producers of children's television programmes and videos, Abbey Home Entertainment, in association with Professor Annette Karmiloff-Smith, Head of the Neurocognitive Development Unit at Great Ormond Street Hospital in London, who has acted as scientific consultant on the project.

The video is specially designed to capture babies' attention and maintain their interest. It presents images and sounds that are proven to stimulate babies' minds, while also providing fun and entertainment. This is achieved through the use of colours, shapes, numbers, music, sound and language using a combination of techniques, including still photography, graphics, live action and animation.

While appearing random, the sequences and routines have been designed by Professor Karmiloff-Smith to maximise a baby's attention span and develop their curiosity. The video encourages interaction and is intended to be a fun tool for parental involvement.

Professor Karmiloff-Smith says: "Many videos simply encourage passive viewing, but 'Baby Bright' makes babies truly active participants." "Not only is this video full of attractive colours, movements, sounds, objects and music, but the content has been devised to take account of the latest scientific research in to what really stimulates babies and how they structure their own brain development."

The first 'Baby Bright' video will be on sale at all good video retailers for £9.99, from 4 September 2000. Great Ormond Street Hospital will receive a royalty from all sales.